Your blog helps you to broaden your business, catch the attention of more customers and retain relationships with your existing customers. Many of your most qualified leads, regardless of whether you’ve identified them or not, will have a look at your blog at some stage.
As you add new content to your blog it’s important to understand which elements are important factors that make your blog stand out to your audience. And the saying “A picture is worth a thousand words” is no more true than it is in blog posts.
Images Break Up the Space
Online content with no images can look very dull. Reading line after line of text just gets too much before too long. If you’re creating a blog post about ‘how to do something’, it always helps to show some sort of image so that your readers can see how to do it as well as reading it in the text.
Images Help Readers To Understand More
An image on any post can help the reader have more of an understanding about what you’re talking about more. If the image relates to the blog post, it will put your reader in the right mood. For example, if you want your reader to feel happy, post a happy picture in relation to the content. If you want them to think about finance, insert an image that is connected to finance.
Get More From Social Media
When you use eye-catching images on your blog, your readers are much more likely to share them on social media. The share also looks better because than just a bunch of text on the social media site.
Pinterest, for example, is dominated by images (or pins) that your readers can pin to their virtual pin boards. Facebook also like images and you must have an image on your post to use their ad network. Instagram, Google+ and Tumblr also work well with eye-catching images.
Improve Your Search Engine Rankings
Despite the fact that the search engines cannot ‘read’ images, they can read the descriptions that you give them. An ‘alt image tag’ are the words that you use to describe your image. So make sure you use keywords in your image descriptions and it will help your blog get seen by the search engines.
Where To Find Images For Your Blog
Choosing images for your blog posts will increase your chances of success many times over. Finding images for your blog is easy and there are many websites that supply free images.